When I first saw this commercial, I just laughed. Then I saw it again and more closely noticed the US Cellular's employee's reaction after he says Uncle Sam is paying for it. Then I saw it again and saw his reaction once the man walks up and right before he goes to get the phone. It's hilarious to me. He's sort of still waiting for them to say that they are joking. Like I said, cracks me up every time. Just watch and see for yourself!